It’s finally here! Last year we implemented Custom Events, something many of you were waiting for. Now you can gather even more meaningful data, fully tailored for your business needs. Using Custom Events, you can enrich every session replay with information about:

your customers’ order value 💰
what product did the user add to the cart 🛒
which product’s variant was the customer interested in 🔘

You can get a sneak peek at the user’s activity straight from the Sessions tab and fast forward to the event you are the most interested in.

When it comes to customers shopping online, they want a similar feel to a physical brick and mortar store. Whether they’re looking for a particular item, or want to buy anything at all, only they have the buying power. Therefore, their buying experience should be as seamlessly as possible.

Living in a fast-changing world, the COVID-19 pandemic has added many changes in the business world. Many companies have shifted their focus to work from home (the new normal), which has its own merits and demerits.