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\n Chapter 4
\n9 Usability Testing Tools You Need To Optimize Your UX
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\n \n\n Let’s assume you have just conducted a usability test on your product and are now wondering\n – how should I analyze the results? The answer lies in creating a report which is the\n by-product of your{' '}\n \n usability testing\n \n . Usability testing and reporting go hand in hand – you cannot conduct great usability\n testing without efficient reporting of your findings. While usability testing is conducted\n to discover valuable insights directly from the end-users, a usability report is a summary\n of the findings.\n
\n\n It’s a document prepared after evaluating the qualitative and quantitative data gathered\n during a usability test, which offers findings and recommendations that help in improving\n your product’s UX.\n
\n\n Now that we know the definition of a usability report, let’s talk about what every report\n should include.\n
\n\n A usability testing report covers several{' '}\n
\n The background summary should explain the main reasons for conducting the test and define\n which products were tested (websites, mobile apps, etc.). It should also offer information\n on the test participants, testing location, and timestamps of when the study was conducted.\n A brief outline of all the steps taken to perform the test, the type of testing material\n used, and any observed setbacks should all be noted in the background summary.\n
\n\n Whether you employ session recordings or offer head-to-head testing, it is always worth\n including how the usability test was conducted. Also, mention the types of questions and\n whether all four –{' '}\n \n screening, pre-test, in-test, and post-test questions\n {' '}\n – were handed out to the participants.\n
\n\n Describe your participants, their demographics, and why they were recruited in the first\n place. Providing a summary of their demographics e.g. age, profession, sites visited, and\n internet usage is fine, but you should refrain from using full names due to privacy\n concerns.\n
\n\n Test results are the key ingredients of a usability report. In your report, you should\n create a table, which features a summary of the task completion rates, number of\n participants, types of assignments, and other data.\n
\n\n Make a list of all your findings and recommendations. These should be real findings that you\n observed, and not merely assumed. Also, you can either make one overall list of your\n findings or have them segmented by scenarios.\n
\n\n Placing an executive summary at the top of your report will help instantly onboard anyone\n who comes across your report in the future.\n
\n\n With all of the above in mind, let’s now take a look at the key metrics your report should\n include.\n
\n\n Usability metrics are the standards of measurements and come in handy when you are trying to\n gauge the efficacy of a product. Without them, it would be virtually impossible to create a\n testing report. Here are some of the most important metrics to include in your reports:\n
\n\n Per the Nielsen Norman Group, the success rate is the\n
\n Listing{' '}\n
\n This is a key metric to list in your report as it gauges the amount of time it takes for a\n user to complete a certain task or use a certain feature. This, in turn, measures the\n efficiency of your product. The less time a user spends performing a task, the higher the\n effectiveness of your solution.\n
\n\n This includes the subjective thoughts of your participants regarding their level of comfort,\n behavior, and acceptability of product usage. This metric can be measured on either a\n quantitative or a qualitative scale to extract insights for your report.\n
\n\n For usability testing to be successful, your findings must be clear and up to the point. Let\n us now look at a few tips to make sure your reports follow this mantra.\n
\n\n The following tips will be useful for everyone on your team in identifying the key problems\n with your product and providing resolutions:\n
\n\n We recommend that you include{' '}\n
\n No one likes to read pages and pages of formal documents. Keeping your reports concise,\n to the point, and avoiding technicalities is the key to getting the desired outcome.\n
\n\n Avoid discussing every single issue that was encountered during the test. It is also a\n good idea to assign priorities to your issues when compiling them in the report. This\n way the higher priority issues are looked at first to ensure a reduction in production\n backlog.\n
\n\n It is important to take away constructive insights from your report and put them to good\n use. Implementing the findings into positive solutions will result in a much better UX.\n
\n\n To make your reports more credible, try to incorporate user quotes. Adding direct quotes\n from the participants clarifies the user viewpoint and makes your reports powerful. They\n also add character to your report and keep its readers engaged.\n
\n\n Always summarize your report with the proposed next steps. Having a solid plan of action\n to improve your product will enhance your report. Propose discussions and presentations\n that you should organize in the future based on the report findings. This will not only\n promote teamwork but will also pave the way for product optimization.\n
\n\n Once you are armed with the above-mentioned great tips, try investing in a tool that can\n compile and organize your data in the best way possible.\n
\n\n Do you want your readers to understand the findings in your report easily? How about keeping\n them engaged from start to finish? In order to do so, we recommend that you invest in a\n professional reporting tool. Here are the top three tools you should consider for your\n usability reporting:\n
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\n Source:{' '}\n
\n This tool allows a collaborative approach. You can edit and work on your data live along\n with your team members. It also offers a\n
\n Source:{' '}\n \n Xtensio\n \n
\n\n Chartblocks comes in handy when you are dealing with time constraints. It also makes it easy\n to merge and import data from multiple sources and create usability\n
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Let’s peek into the key findings that were discussed in this article:
\n\n To sum up, your product is part of your brand identity and should not be compromised.\n Conducting usability testing and writing great usability reports is a sure-shot way of\n improving your product, tweaking the weak spots, and reaching your target audience with a\n stronger, better-crafted offer.\n
\nChapter 4
\n9 Usability Testing Tools You Need To Optimize Your UX
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