\n A funnel (or a conversion funnel) is a set of actions your user should take visiting your\n website. Each funnel ends with a goal specific to the industry you’re in. For example, if\n you run an eCommerce store, your funnel should end with a purchase. For SaaS, it would be\n subscribing to one of your plans. As an independent consultant, you probably want your\n potential customers to schedule a meeting or at least leave their phone number and email\n address.\n
\n\n\n Goals may also be specific to the objective you’d like to achieve. For example, if you are\n after getting positive reviews, you would probably start with (1) Showing an NPS, (2) Ask\n promoters to leave feedback, and (3) Gather their feedback through filling a form (which\n will, by the way, be your goal in this three-step funnel).\n
\n\n\n Building a funnel always starts with the end. Think of all measurable effects of your\n visitor’s journey through your website. Write them down. Analyze data from other sources and\n consider what conditions must be met, so your customer reaches the goal. Going down the\n funnel may require visiting a particular set of pages (for eCommerce: Homepage > Category\n Page > Product page > Checkout page > Order confirmation page) or meeting specific\n requirements. If you’re into the SaaS business and want to track switching to higher plans,\n your funnel may look like this: Visit billing page > Click on the “Upgrade Plan” button\n > Mark a checkbox accepting new terms > Making a payment.\n
\n\n\n In LiveSession, you can use any of our filters (including{' '}\n Custom Events and Custom\n Properties) to create a funnel.\n
\n\n Building funnels in LiveSession is straightforward. First, you have to click on the\n “Funnels” tab in the main menu on the left side of the screen:\n
\nThen, click on the “New funnel”:
\nAnd “Add step”:
\nCreate the funnel you designed and click the “Save” button:
\nAll of your funnels will be available on the left panel:
\nYou can watch sessions of users who reached a specific step in your funnel:
\nYou can also filter the results by specifying a date range and a Segment:
\n\n In order to edit or delete a funnel, use the buttons placed on the upper right corner of the\n screen:\n
\n\n Yes, you can add other steps to your funnels. Click on the “Edit” button, add additional\n steps and click “Save”.\n
\n\n If you want to create a copy of your funnel, click on the “Edit” button and “Save as…” -\n this way you will be able to save it as a new funnel.\n
\n\n If you want to try Funnels,{' '}\n \n start a free 14-day trial\n {' '}\n or{' '}\n \n log in to your account\n \n .\n
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