\n Every part of marketing is tightly dependent upon how engaged the target audience is. In\n every marketing avenue, there is no such thing as “user depreciation”. More so in digital\n marketing. Digital Marketing may seem like a completely different beast when it comes to\n comparing it to usual market practices since most of the methods of digital marketing can\n not be respectively applied to other marketing departments and vice versa.\n
\n\n The most marked element of digital marketing is engagement and user facilitation. It is more\n important for marketers that find themselves in digital entourage to consistently and\n constantly overhaul and revamp their strategy to properly tune it to a never-ending change\n of pace and setting of a digital image. Therefore, many digital marketers find themselves in\n a hamster wheel of perpetual need to cater to their whimsical “digital audience”.\n
\n\n Although, all in all, it’s not a bad thing. Since making revisions and amendments, fiddling\n with different strategies, and honing already established approaches is what defines a\n healthy marketing strategy from the stale and crusty rind of an unsuccessful marketing\n breadwinning.\n
\nNow, let’s take a deeper dive into what digital marketing is bringing to the table.
\n\n Today we can see with our own eyes how marketing starts to rapidly mold into only digital\n output. Many companies become increasingly reluctant to do any unnecessary marketing move\n and, instead, recourse most of their “power” into digital marketing.{' '}\n
\n\n {' '}\n We have examined the most apparent reasons why digital marketing is poised in a domineering\n state today. From this, we can also extract the briefly mentioned earlier fact of digital\n marketing strategies having a quite different approach than your standard schemes and\n strategies.{' '}\n
\n\n\n In order to succeed in digital marketing, there is no other way but to ensure the most\n eye-catching UX design experience. In digital marketing, the value of cleverly put together\n UX is even more so important than in standard marketing practices. Why so?{' '}\n
\n\n\n First, let’s take a brief overview of{' '}\n \n what UX is\n \n . In simple terms, UX is the experience that users get out of the actual or anticipated use\n of the product, service, or system. It’s the feeling the user is subjected to when the given\n product is presented before his or her eyes.\n
\n\n Let’s consider a Starbucks app here. The company has implemented smart personalization based\n on users’ order history. Users do not have to scroll through the whole menu every time to\n order a regular cappuccino with skimmed milk. Such a feature is handy, user-oriented, and\n makes a great addition to a good user experience.{' '}\n
\n\n\n There is a tendency to mix up two similar but different terms:{' '}\n \n usability\n {' '}\n and{' '}\n \n user experience\n \n . The usability is strictly focused on the functional capacity of a given item or its\n practical use. UX encompasses a far broader spectrum of user’s impressions of the product or\n service.\n
\nSo, why should UX be the top priority for digital marketers to consider?
\n\n On the internet, people are far more likely to click on the ad that has checked all of the\n boxes of clever and appropriate UX design. Thanks to Peter Morville, we know exactly what\n factors influence UX design.\n
\n\n Usefulness and applicability. A product or service you are advertising should fill the\n void that needs filling. Although there is a popular trope on the internet that goes\n like “every product has its crowd”, this is only partially true. Since, yes, you may\n attract a small circle of individuals who, let’s say, share your vision of the new,\n bleeding-edge, WiFi-connected juicer that spews juice with a finger tap on your\n smartphone. But, is it really useful and practically applicable to the majority of sane\n people? The answer is - probably not.\n
\n\n Let us take a look at a crowd-sourced platform of reviews-Yelp. They are expanding their\n range of services by adding extra options such as delivery orders, making an appointment\n at a chosen business, etc., as a useful addition to tips and reviews they provide, thus\n making the resource more useful and applicable for already existing customers as well as\n attracting potential ones.\n
\n\n Finding. UX design should not be a strain for users’ mental prowess. If your navigation\n menu or navigation bar is too clunky, lacking visually detectable elements, or is,\n objectively, off-putting, it definitely will have a detrimental outcome on the users’\n perception of your service. On the same wavelength is also the user’s ability to\n actually be able to find your product or website on the internet. Since, if there is no\n one to experience it - it doesn’t exist.{' '}\n
\n\n A great example here is the user experience design implemented by ZOOM. Nowadays, it is\n hard to find a person who hasn't heard about this platform, mostly due to the\n pandemic and the forced need to move meetings and lectures online. Zoom has made the\n experience as easy as possible by thoroughly filtering everything that is on its home\n screen. There are no redundant options - all the required features are easy to find and\n kept to a minimum.\n
\n\n Accessibility. How accessible your product or service is will dictate its ultimate\n success. For this reason, it is imperative to: ensure the widest possible range of\n available locations and/or languages; make sure that your service can be accessed\n through different devices, means to provide maximum coverage; and provide full access to\n your service/product for people with disabilities. Accessibility is essential in\n finalizing and expanding the volume of your audience and creating new ways to reach a\n wider range of users.{' '}\n
\n\n Even though it took some time for Netflix to realize the importance of providing equal\n access to content for all its users, now all the content comes with closed captions.\n Such an approach will widen the audience and improve their experience.\n
\n\n These 4 points of proper UX have been widely adhered to because they represent the\n essentials of how users perceive and interact with the service or product. It shows what UX\n designers should be aiming at creating an easily digestible and free-flowing experience for\n their user base. The crux of UX is to facilitate the most understandable, intuitive, and\n simple navigation and interaction. This of course applies to the product itself, but also to\n any administration areas like\n
\n {' '}\n More and more companies have been keeping UX at a much closer distance than ever before.\n They realized the importance of user experience and the overall impact qualitative UX design\n has on the end success of the product or service. It does mean, however, that users are\n becoming increasingly fastidious and picky when it comes to practicality and ease of use.\n Which, in turn, puts a considerable strain on everyone involved in UX designing.{' '}\n
\n\n\n With digital marketing seeing such an upsurge in the last decade, it doesn’t seem plausible\n that UX is disappearing any time soon from the radar. “It is reasonable to assume UX to be\n an alternative to physical and tad bit obsolete CX (customer experience). Unlike CX, UX\n requires immediate attention and reaction from the user. In UX it is mostly about the first\n impression that strikes home. And it is certainly harder to adapt to the caprices of\n incessantly changing trends and demands,” mentioned Ben Grant, Head of Data Research and\n Content Marketing at{' '}\n \n LinksManagement\n \n .\n
\n\n The UX is, no matter what, a great professional career to pursue as a digital marketer. It\n can be an invariably important complementary tool that deepens a marketer’s understanding of\n his/her user base. Especially today, picking up the{' '}\n