\n Today’s business world is competitive and is growing dynamically. To beat your competitors\n you should have an outstanding website which also would be easy to find. When we talk about\n optimization very often marketers minds go to search engine optimization, nevertheless we\n can not forget about user experience.\n
\n It is not about how it looks. UX is about how it works. Professional{' '}\n
\n Let’s start with user experience which is crucial for your visitors. The more intuitive and\n helpful your page is, the more users can revisit it. It is especially important when it\n comes to e-commerce, but every kind of business will benefit from an optimized site.\n Improving user experience is a part of a website’s conversion optimization.\n
\n\n Responsive web design is a total must-have nowadays as most people also use mobile devices\n for browsing the Internet. Once your website is responsive it will automatically adjust\n itself to every size of a mobile device (smartphone, tablet). Pay attention to additional\n elements that appear on your website, such as web push notifications,{' '}\n
\n Your website needs to load fast, both desktop and mobile version, so you will not lose\n potential customers. If your page is loading for too long, even though you drive traffic,\n your website might not convert too well.{' '}\n
\n While designing a menu test it to find out if it is equally intuitive for other people.\n Every desired element by customers on the website should be easy to find. What matters is\n also the language. Think twice about terms that you use on your website. They should be\n clear and understandable.\n
\n\n Do not overwhelm your visitors with too many elements. Nowadays minimalism is a trend for\n website design. Add only one main call-to-action button on a subpage so that users can be\n sure what action you want them to take. Also, do not annoy visitors. It can be helpful to\n use pop-ups and web push notifications but use it wisely. Implement the right amount of\n additional elements on your website so that you will not distract your potential clients.\n
\n\n Internet users very often visit a website because they are looking for help from a certain\n company. A very good idea is to provide FAQs with the most popular issues. You should also\n enable finding your contact info easily. There can be a separate page for that but you can\n also add such information at the bottom of your website. Additionally, a trend today is a\n chatbox that automatically opens after a certain time spent on the page. it should be very\n friendly, you can invite visitors to a conversation with a question like “Hello :) I’m\n Maria. How can I help you?”. You can program a chatbot (with tools like{' '}\n \n Chatfuel\n \n ) which will answer the most common questions but remember that at some point you might need\n a real person to solve more complicated issues or discuss an offer. Nevertheless, time plays\n a huge role in customer support so using marketing automation tools can help you with\n meeting your customers' expectations.\n
\n\n User experience is an empirical field which requires surveys and research. Every company or\n organization has a different target group with different preferences. To find out how your\n visitors use your website, what are they struggling with, is it fully functional and\n intuitive, you should proceed with your own research. With online tools like{' '}\n
\n Search engine optimization can be seen as an aspect of user experience because it determines\n whether it is easy to actually find your website on the Internet. Here you can find a few\n main elements that you should pay attention to when it comes to SEO:\n
\n\n Website optimization can be challenging but we hope that with the aforementioned handy tips\n you can increase your page’s visibility and user experience. For the most, remember that\n optimization is not a one time action. It is a process of constant website’s performance\n analyzing and improving. Good luck!{' '}\n
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