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\n \n\n When it comes to customers shopping online, they want a similar feel to a physical brick and\n mortar store. Now, whether they’re looking for a particular item, or want to buy anything at\n all, only they have the buying power. Therefore, their buying experience should be as\n seamlessly as possible.{' '}\n
\n\n First, keep in mind what your website needs, if you’re looking to sell products or services\n on there:\n
\n\n But with that said, competition can be very fierce in the online marketing realm. And, with\n fierce competition comes the ever-growing lists of expectations from who you’re selling to.\n In other words, if a customer isn’t able to easily find what they need on your website, then\n they’ll be more than happy to go to your competitors.\n
\n\n When it comes to eCommerce stores, UX design is often ignored or not worked on enough. While\n companies are too busy working on creating paid ads, doing product research, etc. they might\n forget about optimizing their website to fit UX design standards.\n
\n\n And, that’s the problem, without a good user experience, it affects not only your visitors\n and customers, but also your business in terms of gaining traffic and revenue. In fact,\n SmallBizGenius suggests that{' '}\n
\n So, what are the UX design standards? According to UX Planet, the following are considered{' '}\n
\n It’s important to provide a compelling user experience (UX) – or, in this case, excellent\n eCommerce UX – for your website visitors. In other words, customers want to feel great\n whenever they:\n
\n\n When customers engage with your website, then you’ve succeeded in creating the user\n experience. More satisfied customers mean more conversions and boosted KPIs.{' '}\n
\n\n Here are 4 tips to improve your website with the customer in mind, and create a\n user-friendly shopping experience that fuels your brand:\n
\n\n “Nowadays, most shoppers make their purchases online to whatever they set their minds to,”\n says Peter Miller, a tech writer at{' '}\n \n Brit student\n {' '}\n and{' '}\n \n Write my X\n \n . “And with mobile devices continuing to be on the rise, online shopping will just get\n bigger and bigger, if it hasn’t gotten big already. With experts saying that revenue from\n mobile purchases is projected to increase in the coming years, now is the time to ensure\n that your website is mobile-friendly to appeal to said audience.”\n
\nSo, why have a “mobile first” mentality?
\n\n Well, since most people –{' '}\n
\n Take, for example,{' '}\n \n Paypal\n \n , which strives to make its services more mobile-friendly. How? By making their app easier\n to navigate and visually engaging as much as their desktop site. The most notable difference\n is that Paypal’s mobile landing page lets users use 2 buttons (Personal or Business), rather\n than have them scroll. Eliminating scrolling to only a few buttons also allows easy log-ins\n and better menu navigating.\n
\n\n On average, a customer will only take about 0.05 seconds to look at your website, and decide\n if they want to proceed further with your site, or if they’ll abandon your site, or\n “bounce.”\n
\nConsider the following when designing a great homepage:
\n\n Be sure to emphasize any elements that make a significant impact on your website. Such\n elements may include:\n
\n\n
\n {' '}\n “When helping your customers find things and complete their purchase, you must have a clear\n call-to-action,” says George Crosby, a UX blogger at{' '}\n \n 1 Day 2 write\n {' '}\n and{' '}\n \n PhD Kingdom\n \n . “CTAs like ‘Add to Cart,’ ‘Check Out,’ and ‘Cancel’ should be visible and clear to your\n shoppers.”\n
\nSuccessful CTAs on your website is dependent on the following factors:
\n\n \n OptinMonster\n {' '}\n uses a unique button on their homepage called “Get OptinMonster Now” as their primary CTA.\n In addition, the website creates a sense of urgency along with their CTA. How? By posting a\n line graph that shows the so-called “OptinMonster Effect,” of which websites will see a\n boost in leads and revenue when they use Optinmonster. With this type of CTA, users have the\n quick option of signing up for the service.\n
\n\n Finally, people want to be safe when shopping online. Therefore, an excellent eCommerce UX\n should be simple and transparent. By keeping checkouts short and sweet, customers are more\n comfortable completing their payment process.\n
\nConsider these shopping options:
\n\n Remember: Transparency.\n
\n\n Similar to having a CTA, eCommerce sites must provide a fast and effective checkout process,\n so that customers are taken through the sales funnel from beginning to end. Having a\n complicated checkout can cause customers to abandon their carts and leave the site. For\n example, if a customer has to re-entering their information to buy something, then they’ll\n most likely abandon their cart. Such information may include re-entering:\n
\n\n \n Amazon\n {' '}\n is an excellent example of making the checkout process easier for consumers. Now, when you\n go to buy something on Amazon, you’re presented with two different buying options: “Add to\n Cart” or “Buy Now” (formerly known as “One-Click Ordering”). The “Buy Now” enables you to\n buy the product right away without having to enter your credentials (i.e. payment method),\n and send it to the address that’s provided (Now, that’s if you already have an account with\n Amazon, and you’ve already saved your credentials on the site). This option saves consumers\n time, and ensures a faster checkout.\n
\n\n As you can see, how customers navigate your site is extremely important, since they\n ultimately decide whether they buy your products and services or not. That means that good\n UX relies on more than just eye-catching visuals.\n
\n\n The 4 methods discussed today are there to ensure that you create a well-functioning UX that\n not looks good, but also does its job in helping users navigate through your website with\n ease. Let’s recap what we’ve learned from these methods:\n
\n\n Although there’s no one-size-fits-all method in optimizing an online store, and that no\n website is perfect, site runners must determine what’s best for their webpages.\n
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